Just-Released Study Proves that Promotional Products Still Work

Distributor of promotional products in Perth reveals why promotional products provide more advertising impressions for less money than any other form of advertising.

Perth, Western Australia – Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travelers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.

PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn’t a current study.

Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”

The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.

The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.

Seventy percent of the travelers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.

Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.

The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars.

Scott Eaton, Owner of Imagepak Marketing, has offered promotional products to the Perth area for many years, and was not the least bit surprised by the results of the survey: “While a lot of people were concerned that promotional products were no longer as effective, I knew that they were as effective as ever. My oldest clients are still ordering promotional gifts, still giving them away, and still as happy with them as they were twenty years ago.”

Eaton continued, “While the Internet may have changed the way we do business, it hasn’t changed the fact that we are all human beings, and that basic human kindness never gets old. When a company gives away a promotional gift, it immediately produces a feeling of gratitude in the person that received the gift.”

Eaton concluded, “The numbers don’t lie; promotional products still work as well as they ever did.”


-PR Wire/ PPAI


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