Trade shows are the perfect place to meet potential customers, as well as being used as a social networking resource. Obviously, your number one priority at the event should be to have a stunning, eye-catching trade show display that will appeal to your target market and intrigue them to visit your display booth. However, what ...

It’s official: Every advertising channel has been impacted by the economy. The Promotional Products Association International (PPAI) revealed in its annual study that sales of promotional products were off 6.89 percent last year.Despite the decrease, overall sales of promotional products totaled more than $18 billion in 2008, per PPAI’s 2008 Estimate of Promotional Products Distributor ...

Working on the theory that peeking into a person’s t-shirt drawer is akin to glimpsing into his or her past, Bowling Green, Kentucky-based distributor BlueCotton (UPIC: bluecott) surveyed 1,000 of its online customers asking, “What favorite, sentimental old t-shirts do you still own?” The answers spilled out like laundry out of a hamper. It turns ...

In an economic downturn, even the savviest business owner’s instincts may be to scale back on new product offerings. Yet as the recession cycles onward, many companies are choosing to introduce new products as a way to boost revenue. In the retail sector, the idea is to stimulate demand at stores, restaurants and showrooms with ...