In the summer of 2008, a team of interviewers surveyed over 600 businesspeople regarding promotional products they had received. The purpose of the interviews was to understand how advertising specialties influence end-users’ purchasing decisions; determine the number of impressions of popular advertising specialties; and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media. Respondents had each received promotional products in the last 12 months. Most respondents were business/professional people (84%) and all were age 21 or older.

Instant recall:
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received.

• Respondents were able to identify the advertiser the vast majority of the time (84%).

• Wearables were the most often cited product where the recipient was familiar with the sponsor.

Are you able to identify the advertiser of the item?

• Respondents were able to identify the advertiser the vast majority of the time (84%).
• Wearables were the most often cited product where the recipient was familiar with the sponsor.

Ability to Identify Advertiser
TOTAL	84%
Other Wearables	94%
Bags	90%
Caps	89%
Shirts	87%
Writing Instruments	85%
Recognition-Awards	85%
Glassware/Ceramics	84%
Other	84%
Calendars	69%
Recognition-Jewelry	69%
Desk/Office/Business Accessories	67%