In the summer of 2008, a team of interviewers surveyed over 600 businesspeople regarding promotional products they had received. The purpose of the interviews was to understand how advertising specialties influence end-users’ purchasing decisions; determine the number of impressions of popular advertising specialties; and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media. Respondents had each received promotional products in the last 12 months. Most respondents were business/professional people (84%) and all were age 21 or older.
Summary of Conclusions:
According to a 2008 ASI Study, more than 75% of surveyors have kept their item for at least six months.
Why do you keep the item you received?
- The majority (81%) of promotional product items were kept because they were
considered useful.
- Receivers of wearables items were more likely to keep these items because they
were considered attractive.
| Reason for Keeping Item |
| |
Useful |
Attractive |
Refer to information like phone numbers |
Other |
| TOTAL |
81% |
26% |
3% |
24% |
| Bags |
91% |
34% |
0% |
20% |
| Writing Instruments |
91% |
12% |
5% |
18% |
| Other Wearables |
89% |
39% |
0% |
17% |
| Glassware/Ceramics |
86% |
26% |
6% |
24% |
| Desk/Office/Business Accessories |
83% |
14% |
3% |
17% |
| Calendars |
77% |
31% |
6% |
16% |
| Other |
77% |
15% |
7% |
19% |
| Caps |
76% |
15% |
7% |
19% |
| Shirts |
74% |
39% |
1% |
33% |
| Recognition-Jewelry |
31% |
38% |
0% |
54% |
| Recognition-Awards |
23% |
15% |
0% |
69% |
