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your server
April Walters
Email
1.888.DMG.PROZ
1.888.364.7769
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ingredients for success
Over the course of an ASI Study conducted in the summer of 2008, writing instruments were the most recalled advertising specialty item (54% of respondents recalled owning them), followed by shirts (45%), caps (31%) and bags (29%). View the table of commonly owned advertising specialty items here. |
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In the summer of 2008, a team of interviewers surveyed over 600 businesspeople regarding promotional products they had received. The purpose of the interviews was to understand how advertising specialties influence end-users’ purchasing decisions; determine the number of impressions of popular advertising specialties; and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media. Respondents had each received promotional products in the last 12 months. Most respondents were business/professional people (84%) and all were age 21 or older.
Commonly owned advertising specialty items:
- The most commonly owned promotional products among all respondents
were writing instruments (54%) followed by shirts (45%) and caps (31%).
| Items Owned |
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Other |
| Writing Instruments |
54% |
| Shirts |
45% |
| Caps |
31% |
| Bags |
29% |
| Glassware/Ceramics |
23% |
| Desk/Office/Business Accessories |
17% |
| Calendars |
17% |
| Other Wearables |
4% |
| Recognition-Jewelry |
3% |
| Recognition-Awards |
3% |
| Other |
26% |
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