Commonly owned advertising specialty items:
- The majority (81%) of promotional product items were kept because they were considered useful.
- Receivers of wearables items were more likely to keep these items because they were considered attractive.
| Reason for Keeping Item |
| |
Useful |
Attractive |
Refer to information like phone numbers |
Other |
| TOTAL |
81% |
26% |
3% |
24% |
| Bags |
91% |
34% |
0% |
20% |
| Writing Instruments |
91% |
12% |
5% |
18% |
| Other Wearables |
89% |
39% |
0% |
17% |
| Glassware/Ceramics |
86% |
26% |
6% |
24% |
| Desk/Office/Business Accessories |
83% |
14% |
3% |
17% |
| Calendars |
77% |
31% |
6% |
16% |
| Other |
77% |
15% |
7% |
19% |
| Caps |
76% |
37% |
1% |
32% |
| Shirts |
74% |
39% |
1% |
33% |
| Recognition-Jewelry |
31% |
38% |
0% |
54% |
| Recognition-Awards |
23% |
15% |
0% |
69% |
As you can see, products that are considered usable to your end-user, will stick around longer. This means more advertising in the long run for you. With many companies having conservative budgets right now, it’s a good idea to pick products that will be used over and over again, benefiting your client, customer, and employee.
