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your server
April Walters
Email
1.888.DMG.PROZ
1.888.364.7769
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ingredients for success
How do recipients feel about receiving a promotional product? What purpose do they think the item serves? What actions do they take? These are crucial questions every advertiser should know and understand, as the answers can have a dramatic impact on their ROI.
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How Consumers Feel:
- 83% of American consumers surveyed like receiving a promotional product with an advertising message.
- 48% would like to receive promotional products more often.
- 38% feel promotional products serve as a constant reminder of the advertiser.
How Consumers Act:
If free promotional products were being handed out by an advertiser at an event/mall/tradeshow which of the following actions would consumers most likely take?
Study from www.ppai.com
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